Cell phone news

Founded in 2001 by engineers from NASA's Jet Propulsion Laboratory, SnapNow is a mobile visual search company employing cutting-edge image recognition technology. Linking the physical and digital worlds through mobile phones, SnapNow's patented solution enables any consumer with a camera phone to snap an image, send it via MMS or email and receive a response that is linked to a relevant web page. A dedicated application, called "SnapApp" streamlines the process to three clicks of a button, enabling the easiest and most intuitive way for consumers to search the web on a mobile phone. SnapNow's technology also allows brands to maximise the return on investment of traditional advertising spend by allowing them to make packaging, print, outdoor, or just about any other advertising "Snappable". Headquartered in Los Angeles, USA, SnapNow has offices in London, Tokyo and Guangzhou. SnapNow has been operational since 2005 and has formed significant partnerships with media owners and major brands around the world. SnapNow owns the US patent which encompasses its entire mobile visual search process, with further patents pending in the US, EU and Japan.